The art 10/10
The art is so good. I didn't realize that you could take the face off before I bought it. The art below the face might be even better than the bird look. It's like soundwave from transformers had a baby with the B-2 Bomber. Everything about the art is great.
The ship's modules 7/10
The hero ship is fine. It's playable. Gives a taste of assault blink warp.
Having the hero ship attached to the cosmetics 0/10
Please de-couple the ship and the art. I have so many hero ships and use none of them. Even if they were 100% free xp, I still might not value them enough for a fleet spot. I prefer to play my ships that have been customized. If you want $10, just let me put a xp/cr boost on my normal ship.
It's too much money if you only want the cosmetics. With the month of elite, it's marginally okay. But I don't think I can justify it on a monthly basis, even though I love the cosmetics and would pay every month. Last month's bundle was much easier to justify and an easy purchase decision: 2900 gp for the ship and the pilot cosmetics. That I can see doing every month.
Going forward, many of us already have far more hero ships than we need, want, or can fit in a fleet. Paying a premium for a useless ship is getting difficult to justify. The conversion on free xp doesn't feel good either. It's not about paying money, (I'm a couple hundred dollars in here) it's about being forced to pay for stuff I don't like. Bundling a rock with my lamborghini and telling me the rock increased the price by 100%.
If the ship cosmetics sold for 2000 gp 10/10
If you'd sell a permanent, generous xp/cr bonus on standard ships for 2000 gp 10/10